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Top 10 Youtube makeup gurus

I’ve been hooked to Youtube’s makeup gurus for the past few months. Until recently my makeup has been very basic. My eyeshadow routine usually consist of two colors the most. I didn’t even know about eyeshadow primers until recently. For those who are in the dark ages when it comes to makeup like I once was, a primer is applied on the eyelid to help make the eyeshadow last and the color more vibrant. Don’t even talk about blush application with me, because I usually ended up looking like a clown. Now I’ve learned about contouring my cheekbones, plush blush application. The right makeup brushes do make a big difference. Watching the videos have really improved my technique, but at the same time burned a hole in my pocket.  I’ve seen a lot of makeup gurus, but its the personality that captures my attention first, next their talent. Below are the top 10 makeup gurus I love to watch, and one favorite video from each of them.

kandeejohnson

She was one of the first Youtube makeup guru I watched.  My friend Gem introduced me to her videos and I was hooked right away.  She has such a friendly, and positive attitude that just captured my attention right away.  She’s also very pretty, and has so much talent.  Even Mark likes watching her.
Check our her blog.

MakeupGeekTV

Another person who has so much talent, and great personality.  She’s always smiling on her video, and her color creations are just awesome.  Her blog gives details on what she used on her video.  I like how her blog’s inspiration gallery is categorized by colors.
Check out her blog.

Glitterdollz7

I Love her accent, and her makeup creations. I feel like her makeup videos are so easy to follow. One of the look she created has become one of my everyday look now.

pixiwoo

There’s two women who make the videos in this channel. Their looks range from wearable everyday look, but most of their looks are dramatic.
Check out their blog.

panacea81

She’s UK’s #1 most subscribed makeup guru. She has many videos to get some inspiration depending on the look you want.
Check out her website.

MakeupByLeinaBaaaby

I like how her makeup for the most part is wearable.

Check out her blog.

QueenofBlendingMUA

Love watching her eyeshadow creations, and most of all her nail designs. Also love her personality, and her just for laugh videos.

xteeener

She uses a lot drugstore products, with really great results. It’s going to be a trend here, but I also love her sweet and down to earth personality.

itsjudytime

She does a lot of hair tutorials, and her makeup is awesome. I love her sweet and positive personality.
Check out her blog.

Lisasz09

She doesn’t really do makeup tutorials. I like watching her for haul videos and her informative reviews.
Check out her blog.

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  • Miranda

    No Bubzbeauty..OR MichellePhan… I'm dissapointed..

  • Sheila E.

    They’re both very talented gurus, just not my personal style. I only liked a couple of videos from their channel.

  • hannah

    I don't know how in the world Michelle Phan has so many subscribers when her makeup skill is so horrible.Youtube should vote them by skills and real talents.not the number of subscribers because there are so many other makeup gurus who have so goooood skills,Michelle has more males just hit her vids to watch other things she does,though…

  • Katrintreichel1
  • Katie

    What about bubzbeauty, michellephan, jlovesmac1 or makeupbytiffanyd?

  • Sheila E.

    They’re just not my makeup style.

  • ethan

    Wow missing the BIG ones

  • Hahaha

    ummm MICHELLE PHAN!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Amj_619

    Michelle Phan sucks my balls and is average at best BUT has great voice overs, that’s about it. There are lots of people more deserving of her fame. IMO

  • emma

    um im like postitive bubzbeauty has he most subscribers for the uk and i dnt care what anyone says, michelle is awesome

  • Sammykins

    Michelle Phan #1 Guru of all time. OF ALL TIME!

  • Lila

    I completely agree! As a MUA myself, I was sort of baffled when I realised how popular she was. I tried to keep an open mind and watched clip after clip, hoping to see that special something. But her techniques & looks are terrible!

    She is an exceptionally pretty girl and her videos are well made (easy to follow and relatable). But ultimately, I feel that her intense fame just comes from her marketability.

  • Jess

    Thank you so much for this list. I’ve found a few new heroes!

    It’s disappointing that some commenters are asking, “What about bubzbeauty? Or MichellePhan?” I’ve watched their clips and have found that their make-up skill & creativity is mediocre at best. They’re very pleasant to watch and their instructions are easy to follow, but I’ve since found many, many other gurus with a larger skill-set. (Many of which have but a fraction of Bubz & Michelle’s pageviews!)

    Bubz and Michelle’s crazy popularity seems to stem from their largely Asian fanbase (as an Asian myself, I know how fanatic we can be!), and a mixture of their looks/voices and possibly relateability? They are sweet girls, so I can definitely see their appeal.

    Unfortunately, their saturation of Youtube’s guru channels has left people believing that they are the be all & end all of make-up experts. Popularity doesn’t necessarily equal skill/talent, guys!

  • Anonymous

    Thanks for all your comments. I appreciate it all. I understand everyone has their own unique opinion that they’re all entitled to. The list above are people that I like to watch. I admire their skill level and their makeup videos are more applicable and appealing to me. I would also like to love that one of my favorite youtube guru is back, blushingpixie previously known as yorkieluvs. I stlll enjoy her makeup tutorial even though she doesn’t do as much as she used to. Her skin care recommendations works for me.

    Thanks again everyone fore visiting and for your opinions.

  • http://twitter.com/AliceLouise134 Alice Louise

    Please check out mine! i am new to the beauty world :) http://www.youtube.com/user/alicelouise134?feature=mhum

  • Heleeeeenn

    Haha ditto with
    vv

  • Autumn Angelll

    I prefer xsparkage, vintageortacky, petrilude, panacea81 dustyohunter, jazziebabycakes, kandeejohnson and a few others (:

  • Bianca

    Pixi2woo, MakeupbyRisa, Hollywoodnoirmakep (great makeup but poor video quality)

  • wooo!

    BUBZBEAUTY! & MICHELLE PHAN!
    there amazing! and ive been inspired by there tutorials!

  • http://www.youtube.com/user/xxLyssaBoo?feature=mhsn xxLyssaBoo

    You missed MichellePhan, Bubzbeauty, meganheartsmakeup, eleventhgorgeous‬‏, emilynoel83, missglamorazzi‬‏, snowypinkleopard?
    meganheatsmakeup is my favorite:)

  • Cecilie

    michelle and bubz daha? I think its rather rasist by saying its just because of all their Asian fanbase crap, sorry, but I think its because people like them better, what about the rest the world? do you think every contry have a makeup guru? no stupidooo

    btw I am from Norway

  • Alex Hudson49

    definatly not thesee people.

  • Tayp

    Yeah Norwegians are seriously dumb people :)
    Btw I live in Norway, too

  • Ana

    Her makeup skills are horrible? Seriously? So you’re like, saying that she is on the same level as an amateur? And even if there are more talented gurus, how does it matter, if people choose to watch Michelle? Skills isn’t everything that counts, the way of making a tutorial, way of explaining and using helpful tips is also very important, and that’s a thing Michelle’s good at, while some other skilled people are not.

  • Holly-sparkes

    please check out my make up channel – myfashionyourway or http://www.youtube.com/watch?v=b_KQTC4MyFo

  • Suptine

    MICHELLE PHAN<333333333333333333

  • Fernandez_kimberly

    rosebud 143 is gorgeous and also her hair is beautiful!
    & heather123 is the bomb.

  • Guest

    wanna see a guru with serious skill? dope2111. She can make herself look like anyone. That takes talent

  • ..I..

    This is just one person’s opinion. Don’t get too worked up people. We all have our preferences. I prefer Michelle Phan and Bubz cos well, I’m asian, I can easily relate to their tutorials because of their skin and asian facial features (duh). And they have easy to follow instructions. I can’t relate to western make-up gurus for obvious reasons. But that is the point! We all can’t relate to everyone! So no need to diss on Michelle and Bubz okay? Geez. Grow up.

  • VeraDX

    sarah victor should be up there! lol

  • Ruby tovar

    I think andreaschoice and bubzbeauty should’ve been on here. And even though I dont like her MichellePhan.

  • http://twitter.com/octopussgardenn

    Michelle Phan is a joke…

  • http://twitter.com/MiichieLin Michelle Lin

    You’re mean.

  • http://twitter.com/MiichieLin Michelle Lin

    You’re mean.

  • SoLuna

    I think dulce candy has incredible fashion talent and great makeup tips too!!! check her out at candydulce.com

  • Stella

    how could you not include bubzbeauty or michelle phan?
    they’re like one of the most well known make up guru’s on youtube? How could you forget them???

  • Sheila

    They’re just not my style.

  • Airad14

    wheres dulcecandy87 no one has mentioned her she’s awesome!

  • guest

     Well, since Lancome hired Michelle Phan to work for them, she must be so untalented. Since, they could have picked any of these other makeup gurus to represent their multi-million dollar company, they decided, hey, let’s pick the one that has mediocre talent. I don’t think so. She gets a lot of hits/day yes, but no one is going to pay her for being only mediocre at what she does.

  • pichu21395

    michelle phan’s sister in law:)) 

  • http://www.facebook.com/profile.php?id=1434544262 Tejko Xp

    what about MICHELLE PHAN ??!!

  • Kay

    Youre A Joke..

  • http://www.facebook.com/PrincessKB Ka Blia Vue

    I think is Leina is on the list, Michelle Phan should definitely be on the list. But of course your top gurus are different then mines. I think Leina is a joke. She just tries to hard. A lot of people don’t like Michelle because they only like fake.

  • Desiraewatts

    not really i would say shes the best of of all of them.

  • Ermwhat

    No bebeox?! Wtf.

  • Nikitamenon

    NO MICHELLE PHAN! :/

  • petite

    No XSparkage? ccc

  • Ira

    BUBZBEAUTY

  • Chrissy

    I find Bubzbeauty absolutely annoying. That cutesy act is sooo annoying. 

  • Mclark80305

    These makeup gurus are good (esp Kandee Johnson!), but Jordan Liberty is PHENOMENAL! Seriously, check him out on youtube. His tutorials are not like anything I have ever seen and his attention to detail is amazing!